your name in lights

Each time Target opens a new store in the US they have a fireworks show in the carpark where customers are given Holospex custom glasses that when worn, turn the lights into Target logos.

Holospex is an American company that custom makes these glasses for any occasion, be it a product launch or just a standard fireworks show with a twist. Im really excited about this product!

Maybe the technology is simple but its the innovative idea that I think is amazing. This technology could be used not just in fireworks shows as they work with normal lights aswell.

A friend told me that she has some Hello Kitty ones that when wearing in a car makes it look like hundreds of Hello Kitty's are flying towards her due to the car lights!

I think its a great marketing opportunity for many organisations and should be utilised more!

visit the holospex website to learn more.