Buyer Decision Process

Problem Recognition

My phone plan ended this month which was a relief as I had been waiting for the day I could wave goodbye to Telstra for the past 23 months and 29 days!

Anyway…I found myself in a situation where I realised I needed to find a new service provider. The phone I had was alright, or so I thought, but after about 5 different people suggest I get a new handset as mine was looking a bit old, I decided to look for a whole package, plan and phone.

Information Search

I would usually suggest shopping around when you are committing yourself to a 12 month or 24 month plan but after visiting the 3 store on Bourke st and standing around for 5 minutes while the staff chatted and ignored me I moved on to Allphones in Melbourne Central. The staff there were fantastic, asked me what I was after and suggested an appropriate plan for me, in the space of 5 minutes!

Evaluate Alternatives and Choose an Alternative

There are a lot of alternatives to choose from in the mobile phone market so taking time to do this is usually advised… although it seems im not one to follow my own advice. The friendly staff at Allphones had me signed and ready to go in under an hour. I walked away from the store with a killer plan that suits my needs and a brand new 16BG white iPhone…Im a little bit excited.

Post Purchase Behaviour

This is where a lot of consumers spend their time thinking about their purchase. When you find a bargain you feel happy as you have bought something you wanted for less than you would have paid. Negative post purchase behaviour usually entails feeling bad about spending money you don’t have or eating fast food for example. In regards to my post purchase behaviour I have been showing everyone I can my new phone perhaps as a way of justifying the 24 month contract I just signed… overall I am happy with my purchase as it means I can play with the aforementioned apps!